by Asia Land For Sale 
With tourism recovering and Thailand on many travelers’ list of must visit destinations, people want to know if now is a good time for Bangkok hotel investment. And while today is certainly not a bad time to buy a Bangkok hotel for sale, there are a few factors to consider.
Let’s start by looking at the positives. First, the Tourism Authority of Thailand predicted tourist arrivals of more than 10 million this year. These numbers will grow further once Chinese tourists are allowed to leave the country again.
Second, there are actually Bangkok hotels for sale. Owners were reluctant to let go of their properties prior to the pandemic. However, many opted to test the market because of mounting expense. Colliers Thailand noted prices last year were roughly 30 percent lower than market prices. Those discounts are starting the disappear in 2022, though.
Now for the negatives. Bangkok is looking at a possible oversupply of hotel rooms with numerous properties in the pipeline or having recently opened. Increased competition may drive down room rates, although the impact of this won’t be known until tourism has returned to pre-pandemic levels.
How to make a good Bangkok hotel investment?
Those looking to make a Bangkok hotel investment must have a clear idea of who their target market is. The days of simply having rooms available and people stumbling upon them probably aren’t coming back. Especially for operators asking for rates above US$20.
That means a good Bangkok hotel investment would be a property that already has a niche or one where a niche can be established. Of course, location is important too. But travelers are showing a greater desire for unique experiences and are more willing to sacrifice where they stay for that experience.
If you have exceptional selling points that are marketed well, attracting guests to your hotel in the Thai capital will be much easier as long as room rates align with your target group’s budget. Before making a Bangkok hotel investment, research if and how it can tap into opportunities that could help it find success in a competitive environment.
